“The inspiration behind the space came mainly from the surrounding area and its rich industrial past,” say Tim Boyd and Alex Michaelis, the owners of London-based design studio
Standing at eight stories and encompassing 150 rooms, The Williamsburg is opening in phases. The rooms and stunning hotel lobby bar—where you can enjoy a cocktail and listen to live jazz with local singer Katherine Ella Wood—are available now, while the restaurant will officially open this coming September.
“I describe it as The Great Gatsby in industrial Williamsburg,” says hotel owner Toby Moskovits. “When you walk in you know you’re in Williamsburg, but it’s both elegant and authentic enough to host a wedding, a corporate event, a fashion show… it’s truly going to be an amazing addition to the neighborhood.”
“It was really about using authentic traditional and industrial material in more contemporary ways—we were looking for a new take on Brooklyn design,” says Moskovits of the decor inspiration, which she describes as “the elegant voice comes to Brooklyn.” “We connected with Michaelis Boyd to get that Brooklyn aesthetic with a British overlay. The goal was to bring someone in who was an outsider for a fresh voice.”
The fresh take on tradition manifests itself in old-school elegant features with contemporary finishes. Think: Stand-alone bathtubs with bold brass faucets, classic subway tiles in vibrant turquoise, and white-washed wood wall paneling with hardwood floors in the bedrooms offset by modern tiling in the bathrooms.
This combination of old and new ultimately creates a space that has all the luxe amenities of a hotel with the cozy feel of a residential space. The floor-to-ceiling windows with knock-out skyline views aren’t bad either.
Need to get some work done? Order a coffee and set up camp at the booths by the lobby bar, a generally quiet space (at least in the morning) with free wifi. “Brooklyn’s history and deep connection to innovation and economic transformation is a crucial part of who our clientele is and who we’re catering to,” says Moskovits.
“Enter through the back of house corridors to this secret and exclusive bar,” say Boyd and Michaelis. “The space is dimly lit with rich dark red velvet curtains and a low vaulted ceilings; a hidden treasure.”